The World Federation of Direct Selling Associations (WFDSA) reported early 2017 that global direct sales had increased by 1.9% from US $179.2 billion in 2015 to $182.6 billion in 2016.
The direct selling industry consists mostly of consultants who work on their own, but affiliate themselves with a company that uses the channel, retaining the freedom to run a business on their own terms. Consultants and sales representatives thrive to form strong personal relationships with potential customers, mainly through direct discussions, demonstration parties and social media.
The WFDSA also indicates that the United States is the largest direct selling market, valued at US $35.5 billion in 2016, while China takes the 2nd place at US $33.9 billion.
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