Direct Selling Association Announces 2018 DSA Award Winners and Top 20
Photo: DSA President and CEO, Joseph N. Mariano with 2018 Hall of Fame honoree Jeffrey Reigle, President and Chief Executive Officer, Regal Ware Inc.
Home Party Marketplace would like to send a BIG “Congratulations!” to all of this year’s Direct Selling Association awards finalists! We love to see direct sales companies thriving through success and being recognized for those achievements.
If you are part of the direct sales industry, then you most likely follow the Direct Selling Association, one of the top leading companies that provide support, statistical reports and awards for direct selling companies. The DSA Awards specifically recognizes the outstanding programs DSA member companies have implemented.
They recently announced the 2018 DSA Award Winners and the DSA Top 20 according to sales both listed below.
The 2018 DSA Awards
The Direct Sales Association awards program features seven awards representing eight subcategories. Each subcategory winner is a finalist to receive the overall category award. The overall winners were announced June 19that the DSA Annual Meeting Awards Gala.
The 2018 DSA Awards category winners are:
Technology Innovation Winner: Amway – Product Registration (Customer/Sales Support)
Product Innovation Winner: Mary Kay Inc. – Time Wise Vitamin C Activating Squares
Excellence in Salesforce Development: Damsel in Defense – Journey to Protégé Business Training
Marketing & Sales Campaigns: Scentsy, Inc. – ¡La Habana! Social Media/Online Campaign
Partnership Award: ByDesign Technologies, Inc. – Measurable impact on active direct selling member(s)
The Rising Star: pawTree – An up-and-coming company
Vision for Tomorrow: USANA Health Sciences, Inc. – True Health Foundation
The DSA Top 20
These awards are given to the leaders in the direct sales industry and are DSA’s largest members based on net sales in the United States for the previous year. The list is as one full list in alphabetical order and not in numerical ranking order.
The DSA Top 20 member companies are:
- AdvoCare International, LP
- Ambit Energy
- Arbonne International, LLC
- CUTCO/Vector Marketing Corporation
- Herbalife Nutrition
- Isagenix International
- The Juice Plus+ Company, LLC
- Mary Kay Inc.
- Medifast – OPTAVIA
- Melaleuca, Inc.
- Nerium International
- New Avon LLC
- Nu Skin Enterprises
- Scentsy, Inc.
- SeneGence International
- Stream Gas & Electric, Ltd.
- Thirty-One Gifts
- Young Living
The Direct Sales Association’s industry awards have been designed to identify and promote innovations to help companies and their salesforces improve their operations. The awards are to help promote direct selling as a business channel that helps people create better lives and used to:
- Empower independent direct sellers
- Fuel businesses processes
- Make our world a better place
“We applaud these companies both for the products and opportunities they offer millions of Americans and for the significant contributions they make to the economy,” ~ Joseph N. Mariano, President of DSA
About the Direct Selling Association (DSA)
The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2017, 18.6 million Americans were involved in some capacity in direct selling in every state, congressional district and community across the United States. In 2017, direct selling generated more than $34.9 billion in retail sales.